Need Help?
To be very honest, it's not a good idea to jump into AdWords without guidance from someone who has actually had success with it. The risk of losing a lot of money is too great.
It can be tempting to jump on that free AdWords voucher and start bidding away, but make the use of that money and get the best bang for your buck.
Perry Marshall's course is one of the most popular AdWords guides on the Internet. He is literally the AdWords master and has made a ton of money with the program himself. You can check out his Definitive Guide to AdWords here.
Also consider Search Engine Visibility. Their premium service will get you started with AdWords, help with budgeting, keywords, and other campaign management tasks.
Of course, you don't need to buy any course or book to master AdWords. You can learn on your own through trial and error.
Just be prepared to spend quite a bit of money and time because you have to go through that experimentation/testing phase to figure out how to build a profitable campaign.
There is a science to AdWords. It's about finding the perfect keywords, ad price, and landing page to make your campaign profitable.
I'm sure you've heard the phrase, It takes money to make money. Well, that is certainly true with AdWords.