How Do I Increase My AdSense RPM?
I briefly mentioned revenue per page (RPM) above. That is calculated by...
Estimated earnings / Number of page views) x 1000
And of course, your estimated earnings depend on how many clicks your ads receive. The higher your click through rate, (which is calculated by the number of clicks / Page Views), the more you are likely to earn.
An increase in clicks is also likely to improve your RPM.
Here's an example...
If your RPM is $4.00 that means for every 1,000 page views, you're earning $4.00 on average. So you could look at that number and estimate that if you were to get 10,000 page views that day, your RPM could be around $40.
Notice I said "could be." That's only an estimate because the amount you earn per click changes all the time.
So I'm hoping you can see why it's tough to estimate your earnings and you see how they increase and decrease all the time. This is normal.
Since we as AdSense publishers don't know what the advertisers are paying and we don't know how many people are going to click; compounded by the fact the amount you earn per click will change -- your earnings can bounce around.